Video killed the radio star: opportunities and challenges of video selling in the retail industry
Binello, Giovanni (A.A. 2020/2021) Video killed the radio star: opportunities and challenges of video selling in the retail industry. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Stefania Farace, pp. 66. [Master's Degree Thesis]
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Abstract/Index
Literature review and hypotheses development. The effect of salesperson’s competence on purchase intention. The mediating effect of perceived openness. The moderating effect of technological noise. The role of competence and perceived openness in determining customer’s forgiveness of service failure. Method. Results. Experiment.
References
Bibliografia: pp. 26-37.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Retail and service experience marketing |
| Thesis Supervisor: | Farace, Stefania |
| Thesis Co-Supervisor: | Balestrieri, Luca |
| Academic Year: | 2020/2021 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 23 Dec 2021 13:22 |
| Last Modified: | 23 Dec 2021 13:22 |
| URI: | https://tesi.luiss.it/id/eprint/31054 |
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