How social media has impacted the music industry: an empirical study on recording label WFK empire and how it can use Instagram to increase memorability of its songs

Chiriatti, Nicole (A.A. 2020/2021) How social media has impacted the music industry: an empirical study on recording label WFK empire and how it can use Instagram to increase memorability of its songs. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Piermario Tedeschi, pp. 85. [Master's Degree Thesis]

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Abstract/Index

Background information on social media. Relevance of the phenomenon. The global music industry. Relationship between the music industry and social networks. Theoretical background. The digital marketing toolbox. The digital consumer. Research methodology. Recording label WFK empire background. Sample and data collection. Discussion.

References

Bibliografia: pp. 61-70.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Web analytics e marketing
Thesis Supervisor: Tedeschi, Piermario
Thesis Co-Supervisor: Balestrieri, Luca
Academic Year: 2020/2021
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 18 Jan 2022 19:02
Last Modified: 18 Jan 2022 19:02
URI: https://tesi.luiss.it/id/eprint/31175

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