How social media has impacted the music industry: an empirical study on recording label WFK empire and how it can use Instagram to increase memorability of its songs
Chiriatti, Nicole (A.A. 2020/2021) How social media has impacted the music industry: an empirical study on recording label WFK empire and how it can use Instagram to increase memorability of its songs. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Piermario Tedeschi, pp. 85. [Master's Degree Thesis]
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Abstract/Index
Background information on social media. Relevance of the phenomenon. The global music industry. Relationship between the music industry and social networks. Theoretical background. The digital marketing toolbox. The digital consumer. Research methodology. Recording label WFK empire background. Sample and data collection. Discussion.
References
Bibliografia: pp. 61-70.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Web analytics e marketing |
| Thesis Supervisor: | Tedeschi, Piermario |
| Thesis Co-Supervisor: | Balestrieri, Luca |
| Academic Year: | 2020/2021 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Jan 2022 19:02 |
| Last Modified: | 18 Jan 2022 19:02 |
| URI: | https://tesi.luiss.it/id/eprint/31175 |
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