What drives to drink green? The relationships between hedonic vs utilitarian ecolabeling and intention to recommend: the role of argument quantity and believability of information
Gallorini, Aurora (A.A. 2020/2021) What drives to drink green? The relationships between hedonic vs utilitarian ecolabeling and intention to recommend: the role of argument quantity and believability of information. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 45. [Master's Degree Thesis]
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Abstract/Index
Literature review. Hedonic vs utilitarian ecolabeling. Argument quantity. Believability of information. Attitude towards the product. Intention to recommend. Conceptual framework. Methodology. Data collection. Manipulation. Measures. Results. Pretest. Scale reliability. Main results. Discussion. Theoretical implication. Managerial implication. Limitation and future research.
References
Bibliografia: pp. 26-32.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing plan & markstrat simulation |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | Querci, Ilaria |
| Academic Year: | 2020/2021 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 03 May 2022 12:23 |
| Last Modified: | 03 May 2022 12:23 |
| URI: | https://tesi.luiss.it/id/eprint/32162 |
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