What drives to drink green? The relationships between hedonic vs utilitarian ecolabeling and intention to recommend: the role of argument quantity and believability of information

Gallorini, Aurora (A.A. 2020/2021) What drives to drink green? The relationships between hedonic vs utilitarian ecolabeling and intention to recommend: the role of argument quantity and believability of information. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 45. [Master's Degree Thesis]

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Abstract/Index

Literature review. Hedonic vs utilitarian ecolabeling. Argument quantity. Believability of information. Attitude towards the product. Intention to recommend. Conceptual framework. Methodology. Data collection. Manipulation. Measures. Results. Pretest. Scale reliability. Main results. Discussion. Theoretical implication. Managerial implication. Limitation and future research.

References

Bibliografia: pp. 26-32.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Marketing plan & markstrat simulation
Thesis Supervisor: Pozharliev, Rumen Ivaylov
Thesis Co-Supervisor: Querci, Ilaria
Academic Year: 2020/2021
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 03 May 2022 12:23
Last Modified: 03 May 2022 12:23
URI: https://tesi.luiss.it/id/eprint/32162

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