The new AI service world: how important is service provider’s flexibility?

Holmøy, Nadine Humberset (A.A. 2021/2022) The new AI service world: how important is service provider’s flexibility? Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 53. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Literature review. Relational communication theory (RCT) and flexibility. Customer service interactions and chat-based service. Hypothesis. Confirmation. Owning statements. Argumentativeness. Anxiety. Handover. Method. Data description. Measurement development. Modelling. Results. Results multiple linear regression. Results moderating effect. Results tag clouds. Results post hoc. Discussion. Contributions. Managerial implications. Further research directions.

References

Bibliografia: pp. 31-36.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Performance marketing
Thesis Supervisor: Villarroel Ordenes, Francisco Javier
Thesis Co-Supervisor: Ponti, Giovanni Benedetto
Academic Year: 2021/2022
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 16 Nov 2022 13:39
Last Modified: 16 Nov 2022 13:39
URI: https://tesi.luiss.it/id/eprint/33898

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