The new AI service world: how important is service provider’s flexibility?
Holmøy, Nadine Humberset (A.A. 2021/2022) The new AI service world: how important is service provider’s flexibility? Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 53. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review. Relational communication theory (RCT) and flexibility. Customer service interactions and chat-based service. Hypothesis. Confirmation. Owning statements. Argumentativeness. Anxiety. Handover. Method. Data description. Measurement development. Modelling. Results. Results multiple linear regression. Results moderating effect. Results tag clouds. Results post hoc. Discussion. Contributions. Managerial implications. Further research directions.
References
Bibliografia: pp. 31-36.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Performance marketing |
| Thesis Supervisor: | Villarroel Ordenes, Francisco Javier |
| Thesis Co-Supervisor: | Ponti, Giovanni Benedetto |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 16 Nov 2022 13:39 |
| Last Modified: | 16 Nov 2022 13:39 |
| URI: | https://tesi.luiss.it/id/eprint/33898 |
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