Multimodality is the key: a tourism focused study on the effect of dynamic image and text overlays on consumer sharing
Cassano, Claudia (A.A. 2021/2022) Multimodality is the key: a tourism focused study on the effect of dynamic image and text overlays on consumer sharing. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Stefania Farace, pp. 58. [Master's Degree Thesis]
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Abstract/Index
Literature review and hypothesis development. Dynamic image and consumer sharing. Mental imagery. The interplay effect between dynamic image and text overlays. Mediation with moderated direct path. Control variable: the caption text. Methodology. Pretest and manipulation checks. Sample. Procedures and materials. Results and discussion.
References
Bibliografia: pp. 38-43.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Consumer behavior |
| Thesis Supervisor: | Farace, Stefania |
| Thesis Co-Supervisor: | Franco, Stefano |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 24 Nov 2022 10:13 |
| Last Modified: | 24 Nov 2022 10:13 |
| URI: | https://tesi.luiss.it/id/eprint/34057 |
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