Multimodality is the key: a tourism focused study on the effect of dynamic image and text overlays on consumer sharing

Cassano, Claudia (A.A. 2021/2022) Multimodality is the key: a tourism focused study on the effect of dynamic image and text overlays on consumer sharing. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Stefania Farace, pp. 58. [Master's Degree Thesis]

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Abstract/Index

Literature review and hypothesis development. Dynamic image and consumer sharing. Mental imagery. The interplay effect between dynamic image and text overlays. Mediation with moderated direct path. Control variable: the caption text. Methodology. Pretest and manipulation checks. Sample. Procedures and materials. Results and discussion.

References

Bibliografia: pp. 38-43.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Consumer behavior
Thesis Supervisor: Farace, Stefania
Thesis Co-Supervisor: Franco, Stefano
Academic Year: 2021/2022
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 24 Nov 2022 10:13
Last Modified: 24 Nov 2022 10:13
URI: https://tesi.luiss.it/id/eprint/34057

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