The effect of health message framing on people's intention to adopt a plant based diet: the moderating role of prior beliefs

Parente, Lucrezia (A.A. 2021/2022) The effect of health message framing on people's intention to adopt a plant based diet: the moderating role of prior beliefs. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 74. [Master's Degree Thesis]

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Abstract/Index

Theoretical framework. Message framing. Health hessage framing. Prior beliefs about meat consumption. Intention to adopt a plant-based diet. Research methodology. Experiment. Population and sample. Manipulation of the independent variable. Scales and procedure. Set-up of the experiment. Study results. Preliminary data analysis.

References

Bibliografia: pp. 36-43.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Consumer behavior
Thesis Supervisor: Romani, Simona
Thesis Co-Supervisor: Farace, Stefania
Academic Year: 2021/2022
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 01 Dec 2022 15:57
Last Modified: 01 Dec 2022 15:57
URI: https://tesi.luiss.it/id/eprint/34215

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