The effect of health message framing on people's intention to adopt a plant based diet: the moderating role of prior beliefs
Parente, Lucrezia (A.A. 2021/2022) The effect of health message framing on people's intention to adopt a plant based diet: the moderating role of prior beliefs. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 74. [Master's Degree Thesis]
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Abstract/Index
Theoretical framework. Message framing. Health hessage framing. Prior beliefs about meat consumption. Intention to adopt a plant-based diet. Research methodology. Experiment. Population and sample. Manipulation of the independent variable. Scales and procedure. Set-up of the experiment. Study results. Preliminary data analysis.
References
Bibliografia: pp. 36-43.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Consumer behavior |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Farace, Stefania |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 01 Dec 2022 15:57 |
| Last Modified: | 01 Dec 2022 15:57 |
| URI: | https://tesi.luiss.it/id/eprint/34215 |
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