Video-selling: investigating recording style and zooming direction on purchase intention
Pennacchio, Daniele (A.A. 2021/2022) Video-selling: investigating recording style and zooming direction on purchase intention. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Stefania Farace, pp. 66. [Master's Degree Thesis]
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Abstract/Index
Literature review and hypotheses development. The live streaming commerce. The set-up of the video. The mediating role of sense of tranquility. The moderating role of zoom-in direction. Methodology. Sample and manipulation checks. Pre-test. Experiment.
References
Bibliografia: pp. 35-44.
Thesis Type: | Master's Degree Thesis |
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Institution: | Luiss Guido Carli |
Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
Chair: | Retail and service experience marketing |
Thesis Supervisor: | Farace, Stefania |
Thesis Co-Supervisor: | Querini, Marco |
Academic Year: | 2021/2022 |
Session: | Autumn |
Deposited by: | Alessandro Perfetti |
Date Deposited: | 23 Mar 2023 13:29 |
Last Modified: | 23 Mar 2023 13:29 |
URI: | https://tesi.luiss.it/id/eprint/35422 |
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