Video-selling: investigating recording style and zooming direction on purchase intention

Pennacchio, Daniele (A.A. 2021/2022) Video-selling: investigating recording style and zooming direction on purchase intention. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Stefania Farace, pp. 66. [Master's Degree Thesis]

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Abstract/Index

Literature review and hypotheses development. The live streaming commerce. The set-up of the video. The mediating role of sense of tranquility. The moderating role of zoom-in direction. Methodology. Sample and manipulation checks. Pre-test. Experiment.

References

Bibliografia: pp. 35-44.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Retail and service experience marketing
Thesis Supervisor: Farace, Stefania
Thesis Co-Supervisor: Querini, Marco
Academic Year: 2021/2022
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 23 Mar 2023 13:29
Last Modified: 23 Mar 2023 13:29
URI: https://tesi.luiss.it/id/eprint/35422

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