The perception of sustainable in the food sector: field research on the role of perceived product quality

Bongiorno, Eleonora (A.A. 2021/2022) The perception of sustainable in the food sector: field research on the role of perceived product quality. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 55. [Master's Degree Thesis]

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Abstract/Index

Theoretical background and hypotheses formulation. Independent variable: promotional message framing. Dependent variable: attitude toward product. Moderator: food production methods. Mediator: perceived quality. The theoretical model. Methodology. Participants: sample composition and data collection. Purchasing habits in food. Procedures. Stimuli. Analysis and results. General discussion, managerial implication and limitations and fututres research.

References

Bibliografia e sitografia: pp. 35-38.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Marketing plan & markstrat simulation
Thesis Supervisor: Pozharliev, Rumen Ivaylov
Thesis Co-Supervisor: De Angelis, Matteo
Academic Year: 2021/2022
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 28 Mar 2023 12:42
Last Modified: 28 Mar 2023 12:42
URI: https://tesi.luiss.it/id/eprint/35462

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