The perception of sustainable in the food sector: field research on the role of perceived product quality
Bongiorno, Eleonora (A.A. 2021/2022) The perception of sustainable in the food sector: field research on the role of perceived product quality. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 55. [Master's Degree Thesis]
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Abstract/Index
Theoretical background and hypotheses formulation. Independent variable: promotional message framing. Dependent variable: attitude toward product. Moderator: food production methods. Mediator: perceived quality. The theoretical model. Methodology. Participants: sample composition and data collection. Purchasing habits in food. Procedures. Stimuli. Analysis and results. General discussion, managerial implication and limitations and fututres research.
References
Bibliografia e sitografia: pp. 35-38.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing plan & markstrat simulation |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | De Angelis, Matteo |
| Academic Year: | 2021/2022 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 28 Mar 2023 12:42 |
| Last Modified: | 28 Mar 2023 12:42 |
| URI: | https://tesi.luiss.it/id/eprint/35462 |
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