An app a day keeps the salesman away: how branded app assistance induces consumers' continuance intention while shopping in-store
Manili, Maria Vittoria (A.A. 2021/2022) An app a day keeps the salesman away: how branded app assistance induces consumers' continuance intention while shopping in-store. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 82. [Master's Degree Thesis]
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Abstract/Index
Topic introduction. Customer experience. Retail landscape. Omnichannel era. Phygital experience & benefits. Gap literature & research question. Theoretical background. In-store mobile technologies. Mobile apps as shopping assistants in the fashion retail environment. Perceived control. Conceptual framework. Research methodology. Experimental design. Pretest. Scale & procedure. Set-up of the experiment.
References
Bibliografia: pp. 43-52.
Thesis Type: | Master's Degree Thesis |
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Institution: | Luiss Guido Carli |
Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
Chair: | Consumer behavior |
Thesis Supervisor: | Romani, Simona |
Thesis Co-Supervisor: | Donato, Carmela |
Academic Year: | 2021/2022 |
Session: | Extraordinary |
Deposited by: | Alessandro Perfetti |
Date Deposited: | 14 Sep 2023 10:32 |
Last Modified: | 14 Sep 2023 10:32 |
URI: | https://tesi.luiss.it/id/eprint/36455 |
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