An app a day keeps the salesman away: how branded app assistance induces consumers' continuance intention while shopping in-store

Manili, Maria Vittoria (A.A. 2021/2022) An app a day keeps the salesman away: how branded app assistance induces consumers' continuance intention while shopping in-store. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 82. [Master's Degree Thesis]

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Abstract/Index

Topic introduction. Customer experience. Retail landscape. Omnichannel era. Phygital experience & benefits. Gap literature & research question. Theoretical background. In-store mobile technologies. Mobile apps as shopping assistants in the fashion retail environment. Perceived control. Conceptual framework. Research methodology. Experimental design. Pretest. Scale & procedure. Set-up of the experiment.

References

Bibliografia: pp. 43-52.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Consumer behavior
Thesis Supervisor: Romani, Simona
Thesis Co-Supervisor: Donato, Carmela
Academic Year: 2021/2022
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 14 Sep 2023 10:32
Last Modified: 14 Sep 2023 10:32
URI: https://tesi.luiss.it/id/eprint/36455

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