Digital marketing and the role of loyalty: a perspective of digital loyalty platforms
Delmonte, Giacomo (A.A. 2021/2022) Digital marketing and the role of loyalty: a perspective of digital loyalty platforms. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Máximo Ibarra, pp. 96. [Master's Degree Thesis]
PDF (Full text)
Restricted to Registered users only Download (3MB) | Request a copy |
Abstract/Index
Digital marketing. Introduction to modern marketing: evolution and trends. Digital marketing and Covid-19. Customer journey. A new empowered customer. Digital marketing and sustainability. The role of loyalty in CRM and loyalty platforms. Personalization. Deep dive into CRM and customer satisfaction. Customer retention and advocacy. Loyalty platforms and gamification. A loyalty platform case: Bit2win Customer Engage Platform.
References
Bibliografia: pp. 63-70.
Thesis Type: | Master's Degree Thesis |
---|---|
Institution: | Luiss Guido Carli |
Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
Chair: | Digital marketing |
Thesis Supervisor: | Ibarra, Máximo |
Thesis Co-Supervisor: | Mazzù, Marco Francesco |
Academic Year: | 2021/2022 |
Session: | Extraordinary |
Deposited by: | Alessandro Perfetti |
Date Deposited: | 18 Sep 2023 14:34 |
Last Modified: | 18 Sep 2023 14:34 |
URI: | https://tesi.luiss.it/id/eprint/36503 |
Downloads
Downloads per month over past year
Repository Staff Only
View Item |