Digital marketing and the role of loyalty: a perspective of digital loyalty platforms

Delmonte, Giacomo (A.A. 2021/2022) Digital marketing and the role of loyalty: a perspective of digital loyalty platforms. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Máximo Ibarra, pp. 96. [Master's Degree Thesis]

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Abstract/Index

Digital marketing. Introduction to modern marketing: evolution and trends. Digital marketing and Covid-19. Customer journey. A new empowered customer. Digital marketing and sustainability. The role of loyalty in CRM and loyalty platforms. Personalization. Deep dive into CRM and customer satisfaction. Customer retention and advocacy. Loyalty platforms and gamification. A loyalty platform case: Bit2win Customer Engage Platform.

References

Bibliografia: pp. 63-70.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Digital marketing
Thesis Supervisor: Ibarra, Máximo
Thesis Co-Supervisor: Mazzù, Marco Francesco
Academic Year: 2021/2022
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 18 Sep 2023 14:34
Last Modified: 18 Sep 2023 14:34
URI: https://tesi.luiss.it/id/eprint/36503

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