When customer relationship meets the ultimate frontier of technology in the luxury industry: the case of the automated Jacquemus 24/24 pop-up store
Salvato, Ludovica (A.A. 2022/2023) When customer relationship meets the ultimate frontier of technology in the luxury industry: the case of the automated Jacquemus 24/24 pop-up store. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Stefano Franco, pp. 73. [Master's Degree Thesis]
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Abstract/Index
Customer experience in retail and service experience marketing. Customer experience and customer experience journey: two intertwined paths. Customer decision: which are the stages? What affects customer journey in retail experience? Atmospherics in retail environments: store vs. digital. The DAST framework: what is it? Technology in retail and service experience marketing. A new era for brick-and-mortar stores. Artificial intelligence: what is it? Pop-up retailing. The origins of pop-ups. Characteristics of pop-ups. The case study: the automated 24h/24 pop-up store by Jacquemus. Brief introduction to Parisian pop-ups in the luxury field. Jacquemus brand identity: a made in Paris luxury brand. Jacquemus and its pop-up formats. Jacquemus marketing strategy: how to reach millennials and Gen Zs. Who came first? Automatic vending machines in the luxury industry, apart from fashion. Why the implementation of a 24h/24 posh automatic convenience store is a disruptive idea. Objectives of the idea.
References
Bibliografia e sitografia: pp. 51-68.
Thesis Type: | Master's Degree Thesis |
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Institution: | Luiss Guido Carli |
Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
Chair: | Retail and service experience marketing |
Thesis Supervisor: | Franco, Stefano |
Thesis Co-Supervisor: | Di Pietro, Francesca |
Academic Year: | 2022/2023 |
Session: | Summer |
Deposited by: | Alessandro Perfetti |
Date Deposited: | 12 Dec 2023 11:52 |
Last Modified: | 12 Dec 2023 11:52 |
URI: | https://tesi.luiss.it/id/eprint/37287 |
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