Salvato, Ludovica (A.A. 2022/2023) When customer relationship meets the ultimate frontier of technology in the luxury industry: the case of the automated Jacquemus 24/24 pop-up store. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Stefano Franco, pp. 73. [Master's Degree Thesis]

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Abstract/Index

Customer experience in retail and service experience marketing. Customer experience and customer experience journey: two intertwined paths. Customer decision: which are the stages? What affects customer journey in retail experience? Atmospherics in retail environments: store vs. digital. The DAST framework: what is it? Technology in retail and service experience marketing. A new era for brick-and-mortar stores. Artificial intelligence: what is it? Pop-up retailing. The origins of pop-ups. Characteristics of pop-ups. The case study: the automated 24h/24 pop-up store by Jacquemus. Brief introduction to Parisian pop-ups in the luxury field. Jacquemus brand identity: a made in Paris luxury brand. Jacquemus and its pop-up formats. Jacquemus marketing strategy: how to reach millennials and Gen Zs. Who came first? Automatic vending machines in the luxury industry, apart from fashion. Why the implementation of a 24h/24 posh automatic convenience store is a disruptive idea. Objectives of the idea.

References

Bibliografia e sitografia: pp. 51-68.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Retail and service experience marketing
Thesis Supervisor:	Franco, Stefano
Thesis Co-Supervisor:	Di Pietro, Francesca
Academic Year:	2022/2023
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	12 Dec 2023 11:52
Last Modified:	12 Dec 2023 11:52
URI:	https://tesi.luiss.it/id/eprint/37287

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