Developing marketing personas with machine learning in luxury fashion industry

Battistel, Piero (A.A. 2022/2023) Developing marketing personas with machine learning in luxury fashion industry. Tesi di Laurea in Customer intelligence e logiche di analisi dei big data, Luiss Guido Carli, relatore Marina Paolanti, pp. 121. [Master's Degree Thesis]

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Abstract/Index

Luxury fashion industry. Strategic marketing. Literature review. Research gap e metodologia. Exploratory data analysis. Data pre-processing. Clustering analysis. Model selection e valutazione. Interpretazione e limiti. Implicazioni manageriali.

References

Bibliografia: pp. 94-99.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Customer intelligence e logiche di analisi dei big data
Thesis Supervisor: Paolanti, Marina
Thesis Co-Supervisor: Romeo, Luca
Academic Year: 2022/2023
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 16 Jan 2024 15:40
Last Modified: 16 Jan 2024 15:40
URI: https://tesi.luiss.it/id/eprint/37590

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