Developing marketing personas with machine learning in luxury fashion industry
Battistel, Piero (A.A. 2022/2023) Developing marketing personas with machine learning in luxury fashion industry. Tesi di Laurea in Customer intelligence e logiche di analisi dei big data, Luiss Guido Carli, relatore Marina Paolanti, pp. 121. [Master's Degree Thesis]
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Abstract/Index
Luxury fashion industry. Strategic marketing. Literature review. Research gap e metodologia. Exploratory data analysis. Data pre-processing. Clustering analysis. Model selection e valutazione. Interpretazione e limiti. Implicazioni manageriali.
References
Bibliografia: pp. 94-99.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Customer intelligence e logiche di analisi dei big data |
| Thesis Supervisor: | Paolanti, Marina |
| Thesis Co-Supervisor: | Romeo, Luca |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 16 Jan 2024 15:40 |
| Last Modified: | 16 Jan 2024 15:40 |
| URI: | https://tesi.luiss.it/id/eprint/37590 |
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