Perceptions and WTB of innovative fibers: a comparison between organic and non-organic fibers
Bonasi, Nicoletta (A.A. 2022/2023) Perceptions and WTB of innovative fibers: a comparison between organic and non-organic fibers. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 128. [Master's Degree Thesis]
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Abstract/Index
Fashion industry and green innovations. The innovation of sustainable fibers. Perceptions of innovative fibers. Gap, hypothesis and conceptual model. Methodology. Pre-test. Main study. Main findings. Academic implications. Managerial implications.
References
Bibliografia e sitografia: pp. 76-80.
Thesis Type: | Master's Degree Thesis |
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Institution: | Luiss Guido Carli |
Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
Chair: | Research methodology for marketing |
Thesis Supervisor: | Donato, Carmela |
Thesis Co-Supervisor: | Buonomo, Antonella |
Academic Year: | 2022/2023 |
Session: | Summer |
Deposited by: | Alessandro Perfetti |
Date Deposited: | 25 Jan 2024 10:51 |
Last Modified: | 25 Jan 2024 10:51 |
URI: | https://tesi.luiss.it/id/eprint/37719 |
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