Perceptions and WTB of innovative fibers: a comparison between organic and non-organic fibers

Bonasi, Nicoletta (A.A. 2022/2023) Perceptions and WTB of innovative fibers: a comparison between organic and non-organic fibers. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 128. [Master's Degree Thesis]

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Abstract/Index

Fashion industry and green innovations. The innovation of sustainable fibers. Perceptions of innovative fibers. Gap, hypothesis and conceptual model. Methodology. Pre-test. Main study. Main findings. Academic implications. Managerial implications.

References

Bibliografia e sitografia: pp. 76-80.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Research methodology for marketing
Thesis Supervisor: Donato, Carmela
Thesis Co-Supervisor: Buonomo, Antonella
Academic Year: 2022/2023
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 25 Jan 2024 10:51
Last Modified: 25 Jan 2024 10:51
URI: https://tesi.luiss.it/id/eprint/37719

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