Sound branding: the effect of sonic identity on consumers' brand perception

Grilli, Alberto Mattia (A.A. 2022/2023) Sound branding: the effect of sonic identity on consumers' brand perception. Tesi di Laurea in Brand management/topics in digital marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 64. [Master's Degree Thesis]

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Abstract/Index

Literature review. Hypotheses development. Method. Results. Discussion.

References

Bibliografia: pp. 34-41.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Brand management/topics in digital marketing
Thesis Supervisor: Villarroel Ordenes, Francisco Javier
Thesis Co-Supervisor: Farace, Stefania
Academic Year: 2022/2023
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 30 Jan 2024 13:54
Last Modified: 30 Jan 2024 13:54
URI: https://tesi.luiss.it/id/eprint/37823

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