Sound branding: the effect of sonic identity on consumers' brand perception
Grilli, Alberto Mattia (A.A. 2022/2023) Sound branding: the effect of sonic identity on consumers' brand perception. Tesi di Laurea in Brand management/topics in digital marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 64. [Master's Degree Thesis]
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Abstract/Index
Literature review. Hypotheses development. Method. Results. Discussion.
References
Bibliografia: pp. 34-41.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Brand management/topics in digital marketing |
| Thesis Supervisor: | Villarroel Ordenes, Francisco Javier |
| Thesis Co-Supervisor: | Farace, Stefania |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 30 Jan 2024 13:54 |
| Last Modified: | 30 Jan 2024 13:54 |
| URI: | https://tesi.luiss.it/id/eprint/37823 |
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