Leveraging the power of NFT communities to enter the web 3 for brands in the luxury jewellery industry: the case study of Tiffany & Co. and its NFTiffs

Martelli, Maria Elena (A.A. 2022/2023) Leveraging the power of NFT communities to enter the web 3 for brands in the luxury jewellery industry: the case study of Tiffany & Co. and its NFTiffs. Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Stella Romagnoli, pp. 87. [Master's Degree Thesis]

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Abstract/Index

The NFT phenomenon challenging traditional marketing. Shaping the new future. NFTs what, how and where. NFTs challenging traditional marketing. NFT “the luxury revolution”. The luxury jewellery market. “Emotion is king” in luxury purchases. A market overview of the luxury jewellery industry. From in-store to digital experiences. Tiffany & Co. Tiffany & Co–a story of success. Tiffany & Co. and the social media usage. Tiffany & Co. and the NFTiffs. The study. Research gap and potential contributions. Research methodology.

References

Bibliografia: pp. 70-71. Sitografia: pp. 72-75.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Integrated marketing communication
Thesis Supervisor: Romagnoli, Stella
Thesis Co-Supervisor: Peverini, Paolo
Academic Year: 2022/2023
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 30 Jan 2024 14:13
Last Modified: 30 Jan 2024 14:13
URI: https://tesi.luiss.it/id/eprint/37827

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