Leveraging the power of NFT communities to enter the web 3 for brands in the luxury jewellery industry: the case study of Tiffany & Co. and its NFTiffs
Martelli, Maria Elena (A.A. 2022/2023) Leveraging the power of NFT communities to enter the web 3 for brands in the luxury jewellery industry: the case study of Tiffany & Co. and its NFTiffs. Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Stella Romagnoli, pp. 87. [Master's Degree Thesis]
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Abstract/Index
The NFT phenomenon challenging traditional marketing. Shaping the new future. NFTs what, how and where. NFTs challenging traditional marketing. NFT “the luxury revolution”. The luxury jewellery market. “Emotion is king” in luxury purchases. A market overview of the luxury jewellery industry. From in-store to digital experiences. Tiffany & Co. Tiffany & Co–a story of success. Tiffany & Co. and the social media usage. Tiffany & Co. and the NFTiffs. The study. Research gap and potential contributions. Research methodology.
References
Bibliografia: pp. 70-71. Sitografia: pp. 72-75.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Integrated marketing communication |
| Thesis Supervisor: | Romagnoli, Stella |
| Thesis Co-Supervisor: | Peverini, Paolo |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 30 Jan 2024 14:13 |
| Last Modified: | 30 Jan 2024 14:13 |
| URI: | https://tesi.luiss.it/id/eprint/37827 |
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