Analyzing the emotional and cognitive aspects of the customer experience: a text mining analysis

Piccone, Alice (A.A. 2022/2023) Analyzing the emotional and cognitive aspects of the customer experience: a text mining analysis. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 47. [Master's Degree Thesis]

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Abstract/Index

Literature review. Customer experience (CX). Emotionality in CX. Cognition in CX. Hypothesis. Method. Data description. Measurement development. Modelling. Results. Discussion.

References

Bibliografia: pp. 35-40.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Performance marketing
Thesis Supervisor: Villarroel Ordenes, Francisco Javier
Thesis Co-Supervisor: Farace, Stefania
Academic Year: 2022/2023
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 30 Jan 2024 15:05
Last Modified: 30 Jan 2024 15:05
URI: https://tesi.luiss.it/id/eprint/37834

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