Analyzing the emotional and cognitive aspects of the customer experience: a text mining analysis
Piccone, Alice (A.A. 2022/2023) Analyzing the emotional and cognitive aspects of the customer experience: a text mining analysis. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 47. [Master's Degree Thesis]
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Abstract/Index
Literature review. Customer experience (CX). Emotionality in CX. Cognition in CX. Hypothesis. Method. Data description. Measurement development. Modelling. Results. Discussion.
References
Bibliografia: pp. 35-40.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Performance marketing |
| Thesis Supervisor: | Villarroel Ordenes, Francisco Javier |
| Thesis Co-Supervisor: | Farace, Stefania |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 30 Jan 2024 15:05 |
| Last Modified: | 30 Jan 2024 15:05 |
| URI: | https://tesi.luiss.it/id/eprint/37834 |
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