UGC powered beauty: unraveling the impact of User generated content and brand status on consumer purchase intention in the beauty industry

Monzali, Giulia (A.A. 2022/2023) UGC powered beauty: unraveling the impact of User generated content and brand status on consumer purchase intention in the beauty industry. Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Stella Romagnoli, pp. 37. [Master's Degree Thesis]

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Abstract/Index

Literature review. UGC and its importance for the beauty industry. Brand status. Purchase intention. Methodology and procedure. Research design. Pre-test. Main study. Findings.

References

Bibliografia: pp. 33-37.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Integrated marketing communication
Thesis Supervisor: Romagnoli, Stella
Thesis Co-Supervisor: Peverini, Paolo
Academic Year: 2022/2023
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 11 Jun 2024 10:49
Last Modified: 11 Jun 2024 10:49
URI: https://tesi.luiss.it/id/eprint/38880

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