UGC powered beauty: unraveling the impact of User generated content and brand status on consumer purchase intention in the beauty industry
Monzali, Giulia (A.A. 2022/2023) UGC powered beauty: unraveling the impact of User generated content and brand status on consumer purchase intention in the beauty industry. Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Stella Romagnoli, pp. 37. [Master's Degree Thesis]
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Abstract/Index
Literature review. UGC and its importance for the beauty industry. Brand status. Purchase intention. Methodology and procedure. Research design. Pre-test. Main study. Findings.
References
Bibliografia: pp. 33-37.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Integrated marketing communication |
| Thesis Supervisor: | Romagnoli, Stella |
| Thesis Co-Supervisor: | Peverini, Paolo |
| Academic Year: | 2022/2023 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 11 Jun 2024 10:49 |
| Last Modified: | 11 Jun 2024 10:49 |
| URI: | https://tesi.luiss.it/id/eprint/38880 |
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