The evolving dynamics of the consumer-brand relationship in the luxury jewelry industry: the impact of substitution innovation and the moderating role of brand establishment

Del Magno, Anna (A.A. 2022/2023) The evolving dynamics of the consumer-brand relationship in the luxury jewelry industry: the impact of substitution innovation and the moderating role of brand establishment. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 76. [Master's Degree Thesis]

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Abstract/Index

Conceptual framework. The evolution of the luxury and sustainability duo and the effect of sustainable innovations on consumer-brand relationship in the jewelry industry. The moderating effect of luxury brand type. Quantitative research: design and procedure.

References

Bibliografia: pp. 67-76.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Consumer behavior
Thesis Supervisor: Romani, Simona
Thesis Co-Supervisor: Lefkeli, Deniz
Academic Year: 2022/2023
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 27 Jun 2024 09:08
Last Modified: 27 Jun 2024 09:08
URI: https://tesi.luiss.it/id/eprint/39122

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