The evolving dynamics of the consumer-brand relationship in the luxury jewelry industry: the impact of substitution innovation and the moderating role of brand establishment
Del Magno, Anna (A.A. 2022/2023) The evolving dynamics of the consumer-brand relationship in the luxury jewelry industry: the impact of substitution innovation and the moderating role of brand establishment. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 76. [Master's Degree Thesis]
PDF (Full text)
Restricted to Registered users only Download (2MB) | Request a copy |
Abstract/Index
Conceptual framework. The evolution of the luxury and sustainability duo and the effect of sustainable innovations on consumer-brand relationship in the jewelry industry. The moderating effect of luxury brand type. Quantitative research: design and procedure.
References
Bibliografia: pp. 67-76.
Thesis Type: | Master's Degree Thesis |
---|---|
Institution: | Luiss Guido Carli |
Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
Chair: | Consumer behavior |
Thesis Supervisor: | Romani, Simona |
Thesis Co-Supervisor: | Lefkeli, Deniz |
Academic Year: | 2022/2023 |
Session: | Autumn |
Deposited by: | Alessandro Perfetti |
Date Deposited: | 27 Jun 2024 09:08 |
Last Modified: | 27 Jun 2024 09:08 |
URI: | https://tesi.luiss.it/id/eprint/39122 |
Downloads
Downloads per month over past year
Repository Staff Only
View Item |