The evolving dynamics of the consumer-brand relationship in the luxury jewelry industry: the impact of substitution innovation and the moderating role of brand establishment
Del Magno, Anna (A.A. 2022/2023) The evolving dynamics of the consumer-brand relationship in the luxury jewelry industry: the impact of substitution innovation and the moderating role of brand establishment. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 76. [Master's Degree Thesis]
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Abstract/Index
Conceptual framework. The evolution of the luxury and sustainability duo and the effect of sustainable innovations on consumer-brand relationship in the jewelry industry. The moderating effect of luxury brand type. Quantitative research: design and procedure.
References
Bibliografia: pp. 67-76.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Consumer behavior |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Lefkeli, Deniz |
| Academic Year: | 2022/2023 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 27 Jun 2024 09:08 |
| Last Modified: | 27 Jun 2024 09:08 |
| URI: | https://tesi.luiss.it/id/eprint/39122 |
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