Beyond borders: exploring the impact of brand activism on immigration issues in shaping consumer perception and establishing corporate leadership in a polarised landscape

Rubini, Francesca Agostina (A.A. 2022/2023) Beyond borders: exploring the impact of brand activism on immigration issues in shaping consumer perception and establishing corporate leadership in a polarised landscape. Tesi di Laurea in Language in advertising, Luiss Guido Carli, relatore Paolo Peverini, pp. 126. [Master's Degree Thesis]

[img]
Preview
PDF (Full text)
Download (18MB) | Preview

Abstract/Index

Society & immigration. Immigrants and society. How brands can address a polarized society. Social analysis in the context of immigration. Marketing semiotics & immigration. Understanding marketing semiotics. Cultural branding and immigration. How do brands approach immigration in their advertising strategies? Research gap. Analysis and methodology.

References

Bibliografia e sitografia: pp. 110-126.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Language in advertising
Thesis Supervisor: Peverini, Paolo
Thesis Co-Supervisor: Romagnoli, Stella
Academic Year: 2022/2023
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 03 Sep 2024 15:59
Last Modified: 03 Sep 2024 15:59
URI: https://tesi.luiss.it/id/eprint/39512

Downloads

Downloads per month over past year

Repository Staff Only

View Item View Item