Beyond borders: exploring the impact of brand activism on immigration issues in shaping consumer perception and establishing corporate leadership in a polarised landscape
Rubini, Francesca Agostina (A.A. 2022/2023) Beyond borders: exploring the impact of brand activism on immigration issues in shaping consumer perception and establishing corporate leadership in a polarised landscape. Tesi di Laurea in Language in advertising, Luiss Guido Carli, relatore Paolo Peverini, pp. 126. [Master's Degree Thesis]
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Abstract/Index
Society & immigration. Immigrants and society. How brands can address a polarized society. Social analysis in the context of immigration. Marketing semiotics & immigration. Understanding marketing semiotics. Cultural branding and immigration. How do brands approach immigration in their advertising strategies? Research gap. Analysis and methodology.
References
Bibliografia e sitografia: pp. 110-126.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Language in advertising |
| Thesis Supervisor: | Peverini, Paolo |
| Thesis Co-Supervisor: | Romagnoli, Stella |
| Academic Year: | 2022/2023 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 03 Sep 2024 15:59 |
| Last Modified: | 03 Sep 2024 15:59 |
| URI: | https://tesi.luiss.it/id/eprint/39512 |
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