Beyond the finish line: the new era of Formula 1
Rusconi, Ismaele Tommaso (A.A. 2022/2023) Beyond the finish line: the new era of Formula 1. Tesi di Laurea in Services marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 35. [Bachelor's Degree Thesis]
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Abstract/Index
Marketing as a vision. About formula 1. A different approach. Sports marketing. Brand positioning. A new target market. Digital rebranding. Social media strategy. More than just a race. Drive to survive: the storytelling tool. The Netflix effect. eSports awakening. Mobile gaming. The next project. Case study: Miami and Las Vegas grand prix. A show before anything else. The celebrity’s factor. One show after another.
References
Bibliografia: p. 33. Sitografia: pp. 34-35.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Services marketing |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Academic Year: | 2022/2023 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 12 Sep 2024 09:50 |
| Last Modified: | 12 Sep 2024 09:50 |
| URI: | https://tesi.luiss.it/id/eprint/39655 |
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