Beyond the finish line: the new era of Formula 1

Rusconi, Ismaele Tommaso (A.A. 2022/2023) Beyond the finish line: the new era of Formula 1. Tesi di Laurea in Services marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 35. [Bachelor's Degree Thesis]

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Abstract/Index

Marketing as a vision. About formula 1. A different approach. Sports marketing. Brand positioning. A new target market. Digital rebranding. Social media strategy. More than just a race. Drive to survive: the storytelling tool. The Netflix effect. eSports awakening. Mobile gaming. The next project. Case study: Miami and Las Vegas grand prix. A show before anything else. The celebrity’s factor. One show after another.

References

Bibliografia: p. 33. Sitografia: pp. 34-35.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18)
Chair: Services marketing
Thesis Supervisor: Pozharliev, Rumen Ivaylov
Academic Year: 2022/2023
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 12 Sep 2024 09:50
Last Modified: 12 Sep 2024 09:50
URI: https://tesi.luiss.it/id/eprint/39655

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