Luxury and beauty: the impact of aesthetics and design on the perception and positioning of luxury fashion brands
D'Arpino, Ilaria (A.A. 2023/2024) Luxury and beauty: the impact of aesthetics and design on the perception and positioning of luxury fashion brands. Tesi di Laurea in Brand management, Luiss Guido Carli, relatore Matteo De Angelis, pp. 90. [Master's Degree Thesis]
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Abstract/Index
Discovering a timeless business: the luxury sector. Definition of luxury. The main trend. The new dimensions of luxury. Inside the luxury market. A diamond in luxury: evolution, trends and the importance of aesthetics within the luxury fashion industry. Luxury fashion industry: what are the differences? An in-depth look at the role of branding. The importance of positioning to achieve success. The role of aesthetic. Analysis and collection of qualitative data in the context of luxury fashion. Research design. Research goal. Methodology. Analysis and discussion of findings.
References
Bibliografia: pp. 84-90.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Brand management |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Mazzù, Marco Francesco |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 07 Jan 2025 09:55 |
| Last Modified: | 07 Jan 2025 09:55 |
| URI: | https://tesi.luiss.it/id/eprint/40729 |
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