The impact of colour saturation in luxury NFT images on customer engagement: managerial implications for luxury companies
Verrazzo, Federica (A.A. 2023/2024) The impact of colour saturation in luxury NFT images on customer engagement: managerial implications for luxury companies. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 91. [Master's Degree Thesis]
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Abstract/Index
Investigation area. Blockchain technology. How blockchain technology brings value to brands. NFTs. NFTs meet marketing. Literature review. What is colour psychology. The meaning of 12 popular colours. How luxury brands use colour psychology. How luxury brands embrace NFTs. An introduction to Fashion and technology. Luxury NFTs. Main study. Conceptual model. Methodology.
References
Bibliografia: pp. 82-84. Sitografia: pp. 85-90.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Product & brand management |
| Thesis Supervisor: | Cardamone, Ernesto |
| Thesis Co-Supervisor: | Lefkeli, Deniz |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 08 Jan 2025 11:52 |
| Last Modified: | 08 Jan 2025 11:52 |
| URI: | https://tesi.luiss.it/id/eprint/40792 |
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