The impact of colour saturation in luxury NFT images on customer engagement: managerial implications for luxury companies

Verrazzo, Federica (A.A. 2023/2024) The impact of colour saturation in luxury NFT images on customer engagement: managerial implications for luxury companies. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 91. [Master's Degree Thesis]

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Abstract/Index

Investigation area. Blockchain technology. How blockchain technology brings value to brands. NFTs. NFTs meet marketing. Literature review. What is colour psychology. The meaning of 12 popular colours. How luxury brands use colour psychology. How luxury brands embrace NFTs. An introduction to Fashion and technology. Luxury NFTs. Main study. Conceptual model. Methodology.

References

Bibliografia: pp. 82-84. Sitografia: pp. 85-90.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Product & brand management
Thesis Supervisor: Cardamone, Ernesto
Thesis Co-Supervisor: Lefkeli, Deniz
Academic Year: 2023/2024
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 08 Jan 2025 11:52
Last Modified: 08 Jan 2025 11:52
URI: https://tesi.luiss.it/id/eprint/40792

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