Back to the 2000s: how social media nostalgia shapes modern consumer behavior and cognitive dissonance
Falce, Aurora (A.A. 2023/2024) Back to the 2000s: how social media nostalgia shapes modern consumer behavior and cognitive dissonance. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 86. [Master's Degree Thesis]
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Abstract/Index
Phenomenon, statement of the problem and managerial relevance. Theoretical background. Current research & gaps. Literature review. The roots of mass information and social media. Nostalgia and consumer behavior. Navigating conflicting beliefs: cognitive dissonance. Memory distortion. Echo chamber effect. Conceptual framework. Results & discussion. Methodology.
References
Bibliografia: pp. 81-86.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Behavioral economics and consumer decision making |
| Thesis Supervisor: | Sillari, Giacomo |
| Thesis Co-Supervisor: | Lefkeli, Deniz |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 23 Jan 2025 10:09 |
| Last Modified: | 23 Jan 2025 10:09 |
| URI: | https://tesi.luiss.it/id/eprint/40959 |
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