Back to the 2000s: how social media nostalgia shapes modern consumer behavior and cognitive dissonance
Falce, Aurora (A.A. 2023/2024) Back to the 2000s: how social media nostalgia shapes modern consumer behavior and cognitive dissonance. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 86. [Master's Degree Thesis]
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Abstract/Index
Phenomenon, statement of the problem and managerial relevance. Theoretical background. Current research & gaps. Literature review. The roots of mass information and social media. Nostalgia and consumer behavior. Navigating conflicting beliefs: cognitive dissonance. Memory distortion. Echo chamber effect. Conceptual framework. Results & discussion. Methodology.
References
Bibliografia: pp. 81-86.
Thesis Type: | Master's Degree Thesis |
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Institution: | Luiss Guido Carli |
Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
Chair: | Behavioral economics and consumer decision making |
Thesis Supervisor: | Sillari, Giacomo |
Thesis Co-Supervisor: | Lefkeli, Deniz |
Academic Year: | 2023/2024 |
Session: | Summer |
Deposited by: | Alessandro Perfetti |
Date Deposited: | 23 Jan 2025 10:09 |
Last Modified: | 23 Jan 2025 10:09 |
URI: | https://tesi.luiss.it/id/eprint/40959 |
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