Baldoni, Emanuele (A.A. 2023/2024) Sustainability and excellence made in Italy: the case of premium kitchens Elmar. Tesi di Laurea in Brand management, Luiss Guido Carli, relatore Matteo De Angelis, pp. 83. [Master's Degree Thesis]

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Abstract/Index

Fundamentals of luxury and sustainability: a multidimensional analysis. Analysis and definition of luxury. The luxury pyramid. The pyramid of needs by Maslow. Why are consumers attracted to luxury products? The approach to corporate sustainability. The three dimensions of sustainability "John Elkington". Sustainability and made in Italy. CSR, sustainability and corporate image: 3 determining factors for Italian SMEs. CSR: corporate social responsabiliy. The impact of social responsibility towards consumers. The importance of sustainability for competitiveness and corporate image. Differences in perception and implementation of sustainability between large companies and SMEs. The sustainability plan in 2024. Analysis of strategies used by SMEs to communicate their commitment to sustainability. Sustainability-oriented marketing. The role of social media and digital marketing in communicating sustainability. My research contribution. The Elmar case, the craftsmanship of luxury made in Italy. Elmar the history of the brand. The Italian market. Elmar and its commitment to sustainability. Dialogues with protagonists: interviews with Elmar's key figures.

References

Bibliografia: pp. 80-83.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing Digital (LM-77)
Chair:	Brand management
Thesis Supervisor:	De Angelis, Matteo
Thesis Co-Supervisor:	Peluso, Alessandro Maria
Academic Year:	2023/2024
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	08 May 2025 16:14
Last Modified:	08 May 2025 16:14
URI:	https://tesi.luiss.it/id/eprint/42085

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