The impact of generative AI on business strategies and operational models in consulting: a case study at Sia Partners

Cucinella, Sofia (A.A. 2023/2024) The impact of generative AI on business strategies and operational models in consulting: a case study at Sia Partners. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 70. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Generative AI. Basic principles of generative AI and historical context. Modalities of use and fields of applications. The future of consulting. Generative AI in businesses: unlocking a competitive colleague. Revolutionizing the consulting sector with generative AI. The study and methods. Introduction to methodology. Case study analysis. Qualitative methods. Data analysis.

References

Bibliografia: pp. 67-70.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Marketing metrics
Thesis Supervisor: Costabile, Michele
Thesis Co-Supervisor: Mazzù, Marco Francesco
Academic Year: 2023/2024
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 05 Jun 2025 14:57
Last Modified: 05 Jun 2025 14:57
URI: https://tesi.luiss.it/id/eprint/42314

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