The impact of generative AI on business strategies and operational models in consulting: a case study at Sia Partners
Cucinella, Sofia (A.A. 2023/2024) The impact of generative AI on business strategies and operational models in consulting: a case study at Sia Partners. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 70. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Generative AI. Basic principles of generative AI and historical context. Modalities of use and fields of applications. The future of consulting. Generative AI in businesses: unlocking a competitive colleague. Revolutionizing the consulting sector with generative AI. The study and methods. Introduction to methodology. Case study analysis. Qualitative methods. Data analysis.
References
Bibliografia: pp. 67-70.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing metrics |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Mazzù, Marco Francesco |
| Academic Year: | 2023/2024 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 05 Jun 2025 14:57 |
| Last Modified: | 05 Jun 2025 14:57 |
| URI: | https://tesi.luiss.it/id/eprint/42314 |
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