Influence & impact: exploring the role of celebrity and creator economy in beauty brands
Fattorusso, Immacolata (A.A. 2023/2024) Influence & impact: exploring the role of celebrity and creator economy in beauty brands. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Stella Romagnoli, pp. 61. [Master's Degree Thesis]
|
PDF (Full text)
Download (8MB) | Preview |
Abstract/Index
The beauty industry: the role of celebrity and creator economy. Overview of the beauty industry. The celebrity economy and the creator economy. Success stories: three iconic brands. Theoretical background. Literature review. Conceptual framework. Experimental research. Methodological approach. Experimental results. General discussion.
References
Bibliografia: pp. 51-58.
Thesis Type: | Master's Degree Thesis |
---|---|
Institution: | Luiss Guido Carli |
Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
Chair: | Marketing communication & new media |
Thesis Supervisor: | Romagnoli, Stella |
Thesis Co-Supervisor: | Peverini, Paolo |
Academic Year: | 2023/2024 |
Session: | Extraordinary |
Deposited by: | Alessandro Perfetti |
Date Deposited: | 08 Jul 2025 15:11 |
Last Modified: | 08 Jul 2025 15:11 |
URI: | https://tesi.luiss.it/id/eprint/42821 |
Downloads
Downloads per month over past year
Repository Staff Only
![]() |
View Item |