Influence & impact: exploring the role of celebrity and creator economy in beauty brands

Fattorusso, Immacolata (A.A. 2023/2024) Influence & impact: exploring the role of celebrity and creator economy in beauty brands. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Stella Romagnoli, pp. 61. [Master's Degree Thesis]

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Abstract/Index

The beauty industry: the role of celebrity and creator economy. Overview of the beauty industry. The celebrity economy and the creator economy. Success stories: three iconic brands. Theoretical background. Literature review. Conceptual framework. Experimental research. Methodological approach. Experimental results. General discussion.

References

Bibliografia: pp. 51-58.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Marketing communication & new media
Thesis Supervisor: Romagnoli, Stella
Thesis Co-Supervisor: Peverini, Paolo
Academic Year: 2023/2024
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 08 Jul 2025 15:11
Last Modified: 08 Jul 2025 15:11
URI: https://tesi.luiss.it/id/eprint/42821

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