Influence & impact: exploring the role of celebrity and creator economy in beauty brands
Fattorusso, Immacolata (A.A. 2023/2024) Influence & impact: exploring the role of celebrity and creator economy in beauty brands. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Stella Romagnoli, pp. 61. [Master's Degree Thesis]
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Abstract/Index
The beauty industry: the role of celebrity and creator economy. Overview of the beauty industry. The celebrity economy and the creator economy. Success stories: three iconic brands. Theoretical background. Literature review. Conceptual framework. Experimental research. Methodological approach. Experimental results. General discussion.
References
Bibliografia: pp. 51-58.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing communication & new media |
| Thesis Supervisor: | Romagnoli, Stella |
| Thesis Co-Supervisor: | Peverini, Paolo |
| Academic Year: | 2023/2024 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 08 Jul 2025 15:11 |
| Last Modified: | 08 Jul 2025 15:11 |
| URI: | https://tesi.luiss.it/id/eprint/42821 |
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