Effect of time pressure on cart checkout abandonment
Djurovic, Marta (A.A. 2024/2025) Effect of time pressure on cart checkout abandonment. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 59. [Master's Degree Thesis]
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Abstract/Index
Literature review. Factors causing cart abandonment. Online shoppers’ purchase process. Cart-checkout abandonment. Psychological triggers utilized by e-retailers. Scarcity and urgency. Time pressure and FOMO. Impulsive buying tendency. Empirical study. Conceptual model and research question. Research description. Results. General discussion.
References
Bibliografia: pp. 46-55.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Performance marketing |
| Thesis Supervisor: | Cardamone, Ernesto |
| Thesis Co-Supervisor: | Lefkeli, Deniz |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 26 Sep 2025 14:35 |
| Last Modified: | 26 Sep 2025 14:35 |
| URI: | https://tesi.luiss.it/id/eprint/43341 |
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